Gerri Peev: Draper's tips on "maximum coverage with minimum risk"

Derek Draper, editor of LabourList and recipient of emails from Damian McBride, is one of a number of expert bloggers at a digital conference this June.

The leaflet here (click to open as a PDF) tries to entice PR managers to "ensure your PR campaigns gain maximum coverage with minimum risk".

There is also a practical "how to" session on blogging, and the advertisement prophetically says: "get the tone right to ensure your efforts don't end up as an example of 'how not to'."

At least "Dr" Draper will not have to go far for suitable case studies.

Also appearing at the one day PR New Media Conference on 25 June is DJ Collins, director of comms at Google.

This is the same DJ Collins who was David Miliband's unofficial media guru around the time that speculation surfaced that the Foreign Secretary would challenge GB for the leadership.

Perhaps the two could compare notes about keeping digital communications private, given Google's problems with Streetview.