David Maddox: Change of Lib Dem strategy?
Those of you who take an interest in party election leaflets - and I guess if you can be bothered to read this blog it will probably include you - then the utterances of Alistair Carmichael, the Liberal Democrat's Shadow Scottish Secretary, on Newsnight Scotland last night may have come as a surprise.
To put this in context I would ask you to remember the classic line used by all parties now, but developed by the Lib Dems, of only "only we can beat.... here." Usually it is accompanied by a spurious bar chart showing neck and neck support between their candidate and the sitting MP.
Often the claim bore little resemblance to reality. I remember as a 13-year-old in 1987 helping my mother deliver such leaflets for the then Lib/ SDP Alliance candidate in Norwich North only for the chap to come a very poor third.
Perhaps more famously Linda Gorn, the Lib Dem candidate in the Holyrood by-election for Moray in 2006 made a complete fool of herself by basing the campaign on that message. She disappeared shortly after coming third.
but last night Mr Carmichael said the idea of "binary political choices" was "condescending and arrogant".
He added: "The politicians have got to get real here, they've got to recognise that there's a major problem of political disengagement and instead of telling people what choice they have got why don't you just try and listen to them for a while and engage in proper, serious political debate about political issues, about the state of our economy about the state of our democracy and about the fact that most people don't see any solutions coming from a broken political system at all."
He meant this in a context of the election being one between Labour and the Tories or Labour and the SNP, but it certainly makes that old Lib Dem leaflet slogan look odd too.
To put this in context I would ask you to remember the classic line used by all parties now, but developed by the Lib Dems, of only "only we can beat.... here." Usually it is accompanied by a spurious bar chart showing neck and neck support between their candidate and the sitting MP.
Often the claim bore little resemblance to reality. I remember as a 13-year-old in 1987 helping my mother deliver such leaflets for the then Lib/ SDP Alliance candidate in Norwich North only for the chap to come a very poor third.
Perhaps more famously Linda Gorn, the Lib Dem candidate in the Holyrood by-election for Moray in 2006 made a complete fool of herself by basing the campaign on that message. She disappeared shortly after coming third.
but last night Mr Carmichael said the idea of "binary political choices" was "condescending and arrogant".
He added: "The politicians have got to get real here, they've got to recognise that there's a major problem of political disengagement and instead of telling people what choice they have got why don't you just try and listen to them for a while and engage in proper, serious political debate about political issues, about the state of our economy about the state of our democracy and about the fact that most people don't see any solutions coming from a broken political system at all."
He meant this in a context of the election being one between Labour and the Tories or Labour and the SNP, but it certainly makes that old Lib Dem leaflet slogan look odd too.
Labels: Alistair Carmichael, elections, leaflets, Liberal Democrats










